Cucumber Lime
Marketing consultants
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Your marketing has never had a second opinion.

Cucumber Lime is a marketing consultancy with one focus: more sales from every dollar you spend on paid ads. We start by auditing your ad accounts, tracking, creative and sales process.

30-minute call. The audit is $15,000 and takes 2 weeks.

Think we’re unproven? Think again.

$18M healthcare marketplace audited
$242K a month in ad spend at a 1.89 return
4 people on every account, no account managers

So what happened after the audit? Here’s how two recent clients won.

Client results
Cost per lead on the winning creatives $1,000 $175
Monthly ad spend over 90 days, profitable throughout $41K $242K
Profit over the same 90 days 1x 6x

A healthcare marketplace and an AI mobile app. Our most recent client, over one month: sales up 200%, cost per lead down more than 50% (client-supplied reference). Results vary by business.

Here’s your next step

The audit comes first. Steps two and three only happen if the audit says they’re worth doing.

1
2 weeks · $15,000

The full marketing audit

Every platform you run, front end and behind the scenes: the ads and creative people see, plus tracking, attribution and what happens to a lead after it converts. One written report and one walkthrough call, built so you can run it yourself if you want to.

2
3 months · $100,000 · optional

The full transformation

We fix what the audit found, rebuild your creative on our own framework and put the new system live across every platform you run.

3
Month to month · $30,000/mo · optional

Ongoing maintenance

New creative every month, ongoing ad management and social, run by the same team that rebuilt your account. No long-term lock-in.

What the audit covers

Google AdsAccount structure, spend and what gets counted as a conversion.
Meta AdsCampaigns, audiences and the creative actually running.
TikTok AdsSpend, creative and tracking on the platform.
LinkedIn AdsTargeting, spend and the quality of the leads it brings.
Tracking and attributionWhether the dashboard matches what actually happened.
Creative auditThe ads your customers see and how they’re performing.
Sales process reviewWhat happens to a lead after it converts.
Written report and walkthroughEvery leak spelled out, then a call to go through it.

What it looks like when it works

Healthcare marketplace, $18M revenue

The account didn’t get cheaper. It got honest. Then it got better.

The audit found half the “leads” were job seekers. We built six new creatives on our framework and three won. Sixty days later leads had more than doubled.

2xreal CPL vs. reported
$1,000 to $175lead cost, winning creatives
Read the full case study
AI mobile app

Scaled to $242K a month in ad spend and stayed profitable.

Six times the profit in 90 days, without a single month in the red. Spend, revenue and profit checked daily, with one clear rule for when to push spend up and when to pull it back.

6xprofit in 90 days
1.89return on ad spend
Read the full case study

Who’s actually doing the work

The same four people on every call, every account, every report. No account managers, no rotating juniors.

HS

Hamza Shoaib

Serial entrepreneur

Built a real digital presence from scratch and knows what actually sells before the camera even rolls. The brains of the operation.

AS

Anam Shoaib

Creative strategist

Sets the creative direction and signs off on everything before it ships.

M

Musa

Meta and Google ads specialist

Took a prior client’s paid spend from $41K to $242K a month in 90 days at roughly 1.9 ROI.

W

Waleed

Data analyst

Handles the audits. Reconciles what the dashboards say against what actually happened.

Who this works for

The audit is a $15,000 piece of work, so the call is partly us making sure it’s the right fit.

A good fit if

  • Most of your sales come from digital ads
  • You think the platforms are against you
  • You’re tired of changing agencies
  • You can’t say which platform is actually paying for itself

Not a fit if

  • Paid ads aren’t a big part of your sales yet
  • You’re looking for a free audit
  • You want us to take over your ads before looking at what’s wrong
  • You want a report that says everything’s fine

Three steps between now and your report

Booking the call is the only decision you make today.

1

Pick a time

Choose a slot on the calendar below, then answer a few short questions about your ads so we come prepared.

2 minutes
2

Talk to the team

We learn about your business and your goals, then explain how the audit works.

30 minutes
3

Get the report

We run the audit, then walk you through every leak we found. What you do next is up to you.

2 weeks

Pick a time that suits you

Thirty minutes with the team. We’ll learn what you’re running and what you want your ads to do.

Only book if the $15,000 audit fits your budget. You will not be charged at this time.

We look at which platforms you run and what you spend on each.
We ask what you want your ads to achieve.
We explain what the audit covers and what access we’d need to your ad accounts.
No pressure to book it, and nothing to sign afterward.

Before you book

Why do I need a marketing audit?

No one inside a company audits their own work honestly. It’s always biased. We open everything up, crunch the numbers, go through every funnel and see what’s actually happening. Each of us owns a different piece of it, which is the point of specialists over one person guessing.

What does it cost?

The audit is $15,000. The full transformation is $100,000 and ongoing maintenance is $30,000 a month, but both are optional and only come up if the audit says they’re worth doing.

Which platforms do you look at?

Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, plus tracking and attribution, your creative and your sales process.

What do I get at the end?

One written report and one walkthrough call, delivered in 2 weeks. It’s built so you can run it yourself if you want to.

Do I have to hire you afterward?

No. There’s nothing to sign after the audit if you don’t want to. What you do with the report is up to you.

Who does the work?

The same four people on every call, every account and every report. No account managers and no rotating juniors.

Find out what your marketing is actually doing.

One report. Two weeks. Nothing to sign afterward if you don’t want to.

Book the audit call The audit is $15,000
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